ARTICLES
How to run a business in conversation.
Practical guides on WhatsApp, Instagram and AI for the people who run the business.
Before an AI answers your WhatsApp, get these eight things ready
The hours, prices, answers and rules an AI agent needs before it talks to your customers, and the people who take over when it can’t help.
What happens when the AI gets it wrong
Wrong answers happen, mostly early on. How to set up a WhatsApp AI agent so a mistake reaches a person quickly, gets corrected and stays fixed.
WhatsApp’s 24-hour rule, explained for business owners
When you can reply freely on the WhatsApp Business Platform, when you need an approved template, and how Meta has charged for messages since October 2026.
How to let AI run your Instagram without losing your brand
Seven rules for using AI on your business’s Instagram: real photos, your approval, your taste, your stock and your prices.