How to let AI run your Instagram without losing your brand

The worry is reasonable. You hand your Instagram to an AI and get a feed that could belong to anyone, food that isn’t yours, and an offer you never agreed to.

None of that has to come with the tool. Each one is a design choice, and you can ask about them before you commit. Here are the seven rules we’d insist on, whoever you use.

1. Your product, from your photos

A beautiful burger you don’t sell is a false promise, and your customer finds out when the plate arrives. Posts should be built from photos of what you really serve or sell, and the product should stay true to those photos.

Your phone is fine. Give it ten or twenty clear shots of your best sellers in daylight, and a few of the room. Variety matters more than polish.

2. Your real logo, added afterwards

Image generators are bad at logos. They produce something close, and close looks worse than nothing. Your logo should be your actual file, placed on the finished picture. If you want it moved or made smaller, that shouldn’t need a new picture. In Lazga you just say so, and your real logo moves on the same image.

3. Nothing goes out until you say yes

At the start, every post should wait for you. In Lazga’s Review tab you can approve a post, edit its words, ask for a new image, or remove it. If it isn’t approved, it doesn’t go out.

Trust can be earned from there, but only if you allow it. Lazga can publish the kinds of post you always approve, and that switch is off until you turn it on. A kind only qualifies after you’ve approved it at least eight times in two months, nine times out of ten, with none of the last five removed. Anything with a price or an offer, every reel, and everything in your first three weeks always waits for you. Posts approved this way stay in Review with an Undo until they go out.

4. Show your taste instead of describing it

“Warm, modern, not too busy” means something different to everyone. Pictures are easier. Lazga’s taste test makes pictures of your own product in different looks and asks you to pick, over five quick rounds that take about a minute. Each round changes one thing: the setting, whether people are in the picture, the light, how close the shot is, how calm or lively it feels. Your weeks are then planned with more of what you picked.

5. Correct it once, in your own words

If you have to fill in a form to say “too much text,” you’ll stop giving feedback. You should be able to write a sentence and have it understood. And a correction shouldn’t only fix today’s post.

In Lazga’s Review, anything you say as “never” or “always” becomes a standing rule for every week after. If you ask for something Lazga can’t do, the post tells you so and why, rather than quietly ignoring you.

6. Don’t advertise what you can’t sell

A post about the dish that sold out an hour ago is an annoying way to meet a customer. Your posts should know your stock.

With stock set up in Lazga, it won’t plan or make a post about something out of stock or running low, and it checks again just before a scheduled post goes out. If the product has run out, the post is held and you choose: post it anyway, or swap the product.

7. Your offers, your prices

An AI should never decide on a discount for you. If you have an offer this week, tell Lazga in your own words, like “Buy one, get one free on Thursday, 3–6 p.m.” It’s made as you wrote it, with your prices, and Lazga never adds a price of its own to it.

Then look at what happened

Once you allow insights, Lazga shows your reach, views and saves, and which kinds of post, products and posting hours are doing best on your account. It also shows how many WhatsApp chats, orders and bookings arrive in the 48 hours after a post. That’s a signal to read with some care, because plenty of other things affect a busy weekend, but it’s far better than guessing.

You will still look at your week. That’s the point: the work of making posts goes away, and the decisions stay yours. Social media and the Studio come with some of Lazga’s plans, so see what each plan includes or talk to us on WhatsApp.